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SEO & Content Strategy · Market Research · UX · Vid · QC · Writing

Dahlia Ferrer sitting full body_edited.jpg

Dahlia Ferrer

CONTENT STRATEGIST & UX WRITER

Digital Services

PORTFOLIO

Slide from a presentation on best UX practices, specifically avoiding the use of general words for buttons, such as "yes," in preference for the use of specific buttons that let the user know what will happen next.

UX portfolio

Click to see more of my work with UX writing, microcopy, instructions and content strategy for a UX Design System website, etc.

Slide from a presentation on the market research on Gen Z, summarizing some of their demographic information, generational experiences and habits.

Market research to inform my work as a Content Strategist

Learn more about one of my most interesting projects, involving content strategy for the Ford Motor Company.

Screenshot of the Google Analytics chart showing the steady increase in web traffic to the Microbeau ecommerce website.

SEO and content strategy

As a team, we've dramatically increased the traffic to websites and gained record sales with a solid Content Strategy and standard SEO methods!

SKILLS

Search Engine Optimization (SEO)
Content Management System (CMS) apps and e-commerce
- Adobe Experience Manager (AEM)
- Drupal
- Wix
- Shopify
- GN3 media production software
Project Management apps
- MS Teams
- Jira
- Teamsite
- Smartsheets
- Asana
Prototyping and collaboration apps
- Figma
- Miro
Adobe C-Suite (interm./basic)
Video production (basic)
YouTube (interm./adv.)
Survey and form apps
- SogoSurvey
- 123Forms
- MS Forms
- Google Forms
Prototyping and collaboration apps:
- Figma
- Miro
- Slack
Bilingual English/Spanish
(fluent, written and spoken)
Editing/Writing (expert)
Email apps and A/B testing
- Sendgrid
- Moosend
- MailChimp
Microsoft Word/Excel, MS Teams

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