Dahlia Ferrer
COPYWRITING, BLOGGING
Optimum7 marketing agency
Copywriter
Context
The 10 year-old marketing agency was acquiring new clients. In that growth they needed an experienced writer to help with their goals:
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faster publishing of blogs
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reducing the cost of each blog post
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increasing their clients' web traffic
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Process and content audit: assessed how they published blogs and previous blog content. Created my own processes.
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Vetted, hired new writers and vendors (outsourced copywriters) and quality control of articles
Action
Results?
1. Tripled the web traffic for most of my clients and other copywriters' clients.
Cruise Lines
Azamara Cruises
Azamara migrated their website and needed to import their land tours. They also changed many of their tour guides and tours. They needed a content strategist to:
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rewrite, conduct quality control and update their land tour excursions
Context
Action
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Used Artificial Intelligence (AI) to speed up the rewriting process.
Royal Caribbean Cruises
Royal Caribbean was growing and their guest app was very popular. The content was uploaded in Adobe Experience Manager (AEM) and they needed a content strategist to:
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follow the company voice and tone, style guides and image standards to write on their activities, food, dining, tours and entertainment
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manage large amounts of information and be ready to make updates in real-time, including in emergencies
Context
Print Journalism
Edited and wrote for several print publications in Cairo, including community magazines, Egypt's top business magazine and arts. Topics included:
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events
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fashion
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decor
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food/gastronomy
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travel
Digital Journalism
Ahram Online digital newspaper
Context
While living as a digital nomad and freelancing in Egypt, the sudden revolution of 2011 opened the opportunity to work at the longest-standing newspaper in the country, Al Ahram. This is a story worth hearing, if you have a moment, don't hesitate to reach out (use the contact buttons on this page's footer).
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Sub-editing in British English, proofreading and editing articles on:
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politics from ESL highly professional journalists
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archaeology from international excavation projects and press releases translated to English from the ministry of antiquities
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arts under an award-winning Arts Editor
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Lifestyle Editor
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made editorial decisions and set publishing calendar
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edited articles from experienced journalists in health
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recruited and supervised interns
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wrote on food, events, decor, fashion
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Panamá América newspaper (print & digital)
Context
The newspaper was searching for an experienced Digital Lifestyle Editor to bring them more into the digital world.
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Recorded interviews and events and produced videos to supplement written articles.