Dahlia Ferrer
Website Design & Dev
Context
For more visibility and communication a blog is imperative. To lower costs, we decided to search for a web dev platform on which to create the blog and connect it as a subdomain to the original ecommerce site, which was coded by a developer. The challenges and tasks included:
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maintaining the look and function of the original ecommerce site for a seamless user experience (UX)
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Google Analytics shows that 95% of our users view the site on their cell phones and use Safari (iPhone). Therefore it was imperative that the web dev platform we chose is truly mobile-first.
As a professional dancer, I've trained around the world. To encourage dancers to train and travel with cultural awareness, I bring them with me on my DanceVacays and have created a website aiming to:
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have a blog to talk about dance and travel, which is necessary for SEO
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selling dance- and travel-related products
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establish authority as a dancer, organizer and travel consultant